Virgin Australia Airlines Pty Ltd, commonly referred to as Virgin Australia, is one of Australia's largest airlines, and it is the largest airline by fleet size to use the Virgin brand. It commenced services on 31 August 2000 as Virgin Blue, with two aircraft on a single route.Focus cities: Adelaide Airport, Gold Coast Airport, Perth .
Virgin Australia Holdings Limited is the holding company that owns and operates Virgin Australia, Virgin Australia International Airlines, Virgin Australia Regional Airlines and Tigerair Australia.It previously operated Pacific Blue Airlines and joint-venture airline Polynesian Blue which were absorbed into Virgin Australia in December 2011. Its head office is located in Bowen Hills, BrisbaneFounded: 2000 in Brisbane, Queensland, Australia.
Launching the new brand Virgin Australia in May 2011, and the Game Change program announced by CEO John Borghetti, was a key part of repositioning ourselves in the market to be Australia’s airline of choice. Trace back Virgin Australia’s history with our year-by-year company profile.
Highfield acknowledges Godfrey’s point of view, and likens the business structure of Virgin Blue to a person’s body. Supporting the body of the airline are two legs – an operational leg, which is made up of aeroplanes, airports and engineering, and a commercial leg, which consists of branding, revenue management and sales.